When you create beautiful interfaces and add animations to bring a delight factor to the product, that is not product design, but instead UI design. Product design encompasses much more. It is a holistic process that considers the entire user experience, business goals of the organization, and a great UI.
Consumer expectations for brands are higher than ever because of the advent of trending user experience (UX) in content marketing. Whether you are a tiny independent content provider or work for a large independent organization, it is imperative to match your website's user experience (UX) with the information you offer.